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To He** With Traditional Healthcare! Move Over, There Is Something Better!

By Shawn Nason / July 6, 2017 /

The Story… Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years. As many of you know, I spent some time as Chief Innovation Officer…

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Getting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One

By Shawn Nason / June 28, 2017 /

“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…

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IT NEVER ENDS…The Journey To The Consumer!

By Shawn Nason / June 23, 2017 /

What I Was Doing… The past two weeks has been an incredible journey for the Nason Group. Last week, our team partnered with IIeX NA in Atlanta, where we joined some of the strongest leaders in consumer insights across a broad range of industries. Next, we spent time with a partner in Philadelphia, Health Partners Plans (HPP). We…

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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Even The Best Of The Best F*** It Up! It’s All In How You Recover!

By Shawn Nason / June 1, 2017 /

The Story It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday.…

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The Power Of A Premium Consumer Experience

By Shawn Nason / March 31, 2017 /

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…

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And So It Begins…The Journey To The Consumer!

By Shawn Nason / March 22, 2017 /

The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…

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Consumer Trends for 2017 – What are they and how do they impact your consumer?

By Shawn Nason / March 14, 2017 /

The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…

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Owning Your Story! Sharing Your Story! The Power Of Your Story!

By Shawn Nason / March 6, 2017 /

Why Should I Share My Story? This is a question I have asked myself numerous times in my life, and once again, over the past several weeks. It all started when a colleague and I journeyed to Dubai in January. We both had friends and family very concerned about the fact we were traveling to…

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Why Do You Hire A Crazy Person With Passion? Innovation Is Why!

By Shawn Nason / February 27, 2017 /

“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…

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