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Who Will Be in Room 716?

By Shawn Nason / March 21, 2020 / Comments Off on Who Will Be in Room 716?

Thursday, March 19th, 2020, will be a day I’ll never forget. My team and I landed in Southern California in the midst of the most widespread pandemic our world has faced in my lifetime. After we arrived at our (not small) hotel, we discovered that our group of four people accounted for 20% of the…

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2020 Trends: Moving Information – Enablers of Big Data

By Shawn Nason / March 8, 2020 / Comments Off on 2020 Trends: Moving Information – Enablers of Big Data

Download our full 2020 Tech Trends resource kit here to explore the technology that powers big data in healthcare more deeply. You’ve heard about big data, but have you really considered what technologies are powering the data revolution? How will everyday technologies and services be affected by an exponentially growing demand for more data? How will machine learning…

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#Humanize: What Is Your Story?

By Shawn Nason / February 28, 2020 / Comments Off on #Humanize: What Is Your Story?

This week I had the privilege of gathering for a few days with a tribe of 150 designers in Denver, CO at Experience Design Week, and got to focus on what really matters – humans! Throughout the conference, I found myself inspired by the incredible stories of designers from all kinds of different backgrounds and…

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Disrupt Or Be Disrupted: NGPX 2019

By Shawn Nason / December 6, 2019 / Comments Off on Disrupt Or Be Disrupted: NGPX 2019

[vc_row][vc_column][vc_column_text]This week, the MOFI team (formerly known as the Nason Group) and I had the opportunity to be on stage with many of the nation’s leading disruptors in healthcare at the Next Generation Patient Experience (NGPX) Conference in Palm Springs, CA. The week was filled with new learnings, authentic connections, emotional stories, and most important,…

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Growth Without Change: The Tail Wagging the Dog

By Shawn Nason / November 4, 2019 / Comments Off on Growth Without Change: The Tail Wagging the Dog

[vc_row][vc_column][vc_column_text]The idea for Wag seemed foolproof: an app to connect dog walkers with pet parents on demand. Founded in 2015 by brothers Joshua and Jonathan Viner, Wag promised dog walkers a quick and reliable income and dog owners a friendly face to check in on their furry friends.    Unfortunately, the idea was not as…

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Fear Is A Good Thing: The Psychology of Being Spooked

By Shawn Nason / October 30, 2019 / Comments Off on Fear Is A Good Thing: The Psychology of Being Spooked

Whether you love horror films or prefer to be scared in person at a haunted house, one thing is certain: people love to be spooked. But why do we love being scared so much?   You may be tempted to chalk up our fear-obsession to adrenaline, but there is psychology behind the drive to feel…

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When Treating Others with Compassion is no Trick: Halloween with Empathy

By Shawn Nason / October 25, 2019 / Comments Off on When Treating Others with Compassion is no Trick: Halloween with Empathy

This Halloween, companies and individuals are demonstrating how that handing out kindness is even better than a full-size candy bar.

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That Night when a 10-Year-Old Schooled the Rest of Us about Generosity

By Shawn Nason / October 16, 2019 / Comments Off on That Night when a 10-Year-Old Schooled the Rest of Us about Generosity

In an evening where more than 1,200 people came together to raise over $150,000 for a game-changing healthcare organization, the most important number of the evening was a whopping 172.

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The Tragedy of Thomas Cook: Disrupt or Be Disrupted

By Shawn Nason / October 15, 2019 / Comments Off on The Tragedy of Thomas Cook: Disrupt or Be Disrupted

The tagline “Don’t just book it, Thomas Cook it!” became a household phrase in Europe. But even the most familiar brands must continue to disrupt–or they’ll be disrupted. What should you do to avoid leaving your customers, employees or shareholders stranded?

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Know Me, Surprise Me, Make it Easy for Me: The Power of Yes! for Cure 4 The Kids

By Shawn Nason / October 7, 2019 / Comments Off on Know Me, Surprise Me, Make it Easy for Me: The Power of Yes! for Cure 4 The Kids

At Nason Group, we bring The Power of Yes! and our empathy exercises to large healthcare companies like Walmart and Quest Labs to help them solve big business problems by asking, “How might we?”   Last weekend, we got to think through those same big issues through The Power of Candy Land.   Our founder,…

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