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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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The Power Of A Premium Consumer Experience

By Shawn Nason / March 31, 2017 /

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…

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And So It Begins…The Journey To The Consumer!

By Shawn Nason / March 22, 2017 /

The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…

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Innovation Is Not Work! Innovation Is A Lifestyle!

By Shawn Nason / February 8, 2017 /

What I Was Doing… This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could…

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VIDEO BLOG: “Run Forrest Run!” – Running Ahead Of Your Bullies

By Shawn Nason / February 1, 2017 /

What I Was Doing… We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!” When Forrest began to run, it was…

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“The Good, The Bad, and The Ugly” of Innovation – Video Blog

By Shawn Nason / January 24, 2017 /

What I Learned… Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements: State of mind when starting a center for innovation How have I personally and professionally changed? What encouragement would I give leaders?…

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“No, We Can’t Do It!” – The POWER OF YES In Innovation!

By Shawn Nason / January 19, 2017 /

What I Was Doing… “No, we can’t do it!”  This is the most common phrase I have heard in my years as a leader in innovation. From big organizations to small ones, from the government to education. It seems that it is easier for people to say, no, instead of YES! This week I began working with…

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The POWER OF YES In 2017!

By Shawn Nason / December 27, 2016 /

What I Was Doing:  My Story… Over a year ago I wrote a blog post titled, The Power of Yes In Innovation. I wrote these words: Each day I try to live the POWER OF YES–the power to give people the freedom to explore, test, and win, the power to let my children be all they want to…

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2016 Reflections From The Heart!

By Shawn Nason / December 22, 2016 /

2016 has been an extraordinary year for me – both professionally and personally. From reconnecting with old friends to stepping into one of the most rewarding experiences in my career – I have made new friends, been challenged by old ones, and found myself inspired by the world around me. I Learned! I Rejoiced! I Gave!…

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Silos: The Trees Are Your Solution!!!

By Shawn Nason / December 6, 2016 /

Last week I shared what I believe to be three key principles a leader needs to embrace when setting forth to break down organizational silos. I would like to take this week and dig a bit deeper into this subject. For many leaders, while they understand their organization is siloed and this is stagnating their growth, finding direction can…

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