Blog

A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and everything disruptive.

#CES2018: Consumers Want Experiences with their Technology

By Shawn Nason / January 18, 2018 /

The Story #CES2018 has come to a close and what a week it was! With over 180,000 people, 4,500 vendors, and cutting-edge technology all around, a colleague and I walked over 50,000 steps in 3.2 million square feet of exhibits. Although we didn’t encounter any breakthrough technologies this year, we enjoyed looking for trends and…

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The POWER OF YES! in Claiming What You Believe

By Shawn Nason / January 12, 2018 /

The Story 2017 was an amazing year both professionally and personally. I celebrated 20 years with my amazing wife who, if it were not for, I would be completely crazy. (Thank you, Carla, for who you are to me and for everything you do for me.) As a parenting team, we saw lots of firsts…

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No, No, No! The POWER OF YES In Innovation Series – Part One

By Shawn Nason / November 9, 2017 /

“The Power of Yes In Innovation” has become a mantra of mine over the past several years. Today, I will start a series on why this is so important not only in my life, but in everyone’s life. I will be sharing more about what it means, how it works and it’s power to transform both…

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My Top 3 Reflections On “How To Outrun The DoDo!”

By Shawn Nason / October 25, 2017 /

The Story… This past week, I had the privilege of doing one of my favorite things during the year. I joined a group of health care (yes, two words – not one) innovators from the Innovation Learning Network. We traveled to the Netherlands and spent several days in the wonderful city of Nijmegen. During our…

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Always Take The High Road! The Road To MBE Certification…

By Shawn Nason / September 6, 2017 /

The Story… Earlier this year I wrote part one of this post with “Owning Your Story! Sharing Your Story! The Power Of Your Story!  Here I shared, my personal journey and story about being a Native American and the rich heritage it brings to my life. At the end of the blog I stated: “Personally, I…

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When The Consumer Comes In Ready for Battle

By Shawn Nason / August 24, 2017 /

Guest Blog by Steve Junion: The Story… We needed a new vehicle and I had been seriously dreading the anticipated negotiation combat that always accompanied the purchase of a new car. I knew what I wanted and I had armed myself with the nuclear codes, aka consumer & market research. After speaking with six dealerships,…

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The Power of Yes! – 3 Mindsets that Matter

By Shawn Nason / August 2, 2017 /

As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…

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What I Thought I Knew – I Learned At “The Network!”

By Shawn Nason / July 19, 2017 /

The Story… This past week Steve and I traveled to Boston to attend the inaugural Innovation Leader event, The Network! There were 50 innovators and disruptors from all industries and walks of life. Now, let me be perfectly honest – most in the room were at one-time involved in corporate innovation and frankly got sick…

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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