Our Heart-Focused, Human-First Approach:

  • Assessment & Discovery

    Laying the foundation for experience ecosystem development by evaluating the current state of your organization’s culture, purpose, and impact.

  • Strategy & Design

    Using human-centered design to co-create strategy and alignment to develop the network of touchpoints that make up your organization’s experience ecosystem.

  • Implementation & Activation

    Working together to implement and activate your experience ecosystem strategy by engaging stakeholders throughout your organization.

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Assessment & Discovery

Laying the foundation for experience ecosystem development by evaluating the current state of your organization’s culture, purpose, and impact.

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Strategy & Design

Using human-centered design to co-create strategy and alignment to develop the network of touchpoints that make up your organization’s experience ecosystem.

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Implementation & Activation

Working together to implement and activate your experience ecosystem strategy by engaging stakeholders throughout your organization.

Let's Tear Down Your Experience Silos Together

An Experience Ecosystem™ is the web of people, touchpoints, and interactions that combine to define your Experience Promise™. To leverage experience as a competitive advantage—one that increases engagement, loyalty, and revenue year after year—requires engaging and humanizing the entire ecosystem.

An Experience Promise™ is a concise explanation of what you want the people in your Experience Ecosystem™ to experience on an emotional level and what you want to do to bring this experience to life.

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Our Success Stories

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Aligning an entire organization around an experience promise, which increased their NPS by 60%.

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Launching bold new CX ideas by shifting mindsets and heartsets and teaching new methodologies brought an estimated $8B in revenue.

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Creating an organization-wide associate care program during the COVID-19 pandemic increased employee wellness and satisfaction while reducing absenteeism.

Who We Are

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Business Strategists
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Learning Professionals
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Researchers
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Industrial Designers
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Experience Designers
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Facilitators
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Writers/Editors
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Filmmakers
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Graphic Designers
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Branding Experts
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Futurists
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Project Managers

Our Human-First Methodology

To create better solutions more quickly, we utilize the methods,
mindsets, and heartsets of Human-Centered Design. This framework
begins with empathy and requires that we fall in love with the right
problem, which saves time and money while keeping the human
stakeholders at the center of the solution.

Shawn Nason, Founder & CEO

As a best-selling author and former Walt Disney Imagineer, Shawn Nason lives his life with a commitment to create radical relationships with everyone he meets. Armed with the gift of discernment, he has the uncanny ability to walk alongside people and organizations as they struggle to connect with their deepest passions and engage their most debilitating demons. He challenges the world around him to be fully present, get real, and lead with empathy.

On a mission to disrupt the status quo, Shawn dares changemakers to pour their hearts into their work while doubling down on a commitment to humanize their experience ecosystems. Unwilling to separate his heart from his work in the business world, he unapologetically challenges leaders to quit the bullsh*t and think bolder about how to actually improve people’s lives. He’s the person in the room who is undeterred by convention, unafraid to dream big, and unable to settle for mediocrity.

Prior to launching MOFI, Shawn was the chief experience & transformation officer for Healthways and served as the chief innovation officer for Xavier University. He also spent six years at The Walt Disney Company in various capacities within Walt Disney Imagineering and Disney Cruise Line. He’s an in-demand speaker and coach, the author of two books, Kiss Your Dragons: Radical Relationships, Bold Heartsets, & Changing the World (2021) and The Power of YES! in Innovation (2017), and the host of The Combustion Chronicles podcast.

Follow Shawn >

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Helping Great People and Organizations Become Even Greater