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2016 Shifts in Wellness: From Superfood and Diet Trend Hysteria to Sane Eating – Becoming a local, ethical and seasonal consumer

By Shawn Nason / August 31, 2016 /

When we think of the five essential elements of wellness – Purpose, Social, Financial, Physical and Community, we may not immediately think of social consciousness as a necessary ingredient in our pursuit of total wellbeing. However, aligned with goals for understanding our purpose, along with our social and community engagement, is the critical importance of connecting our food consumption…

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2016 Shifts in Wellness: Epigenetics – Do we have the power to turn back time?

By Shawn Nason / August 9, 2016 /

What if you, by your own hand, held the power to transform your personal health and wellness outcomes? Sounds incredulous, doesn’t it? Well, science is merging with the metaphysical in groundbreaking genetic research centered around the mind-body connection. Medical science has long been driven by the belief that ultimately, our DNA is hardwired and determines…

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A Marriage Of High Tech And High Touch!

By Shawn Nason / August 2, 2016 /

For this week, I thought I would provide some insight and background on the recent changes at Healthways. On July 27, 2016, Healthways sold its Total Population Health Services and Emerging Markets business to Sharecare, founded in 2010 by internet entrepreneur, Jeff Arnold and Dr. Mehmet Oz, renowned cardiac surgeon and TV personality. In his recent blog post,…

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Does Well-Being Really Matter?

By Shawn Nason / July 26, 2016 /

The connection between employee well-being and productivity was documented as early as the late 19th century. National Cash Register offered pre workday horseback rides to its staff, believing that beginning the workday outside in the fresh air made for a happier, more productive employee. 136 years later the notion that employee well-being has a direct impact…

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Together, moving mountains!

By Shawn Nason / June 9, 2016 /

A few weeks ago, I had the pleasure, along with several esteemed colleagues, to host the first ever Healthways Innovation Living Lab’s PitchFest. Ten dynamic entrepreneurs were given four minutes to share their most innovative ideas around transforming health and well-being. What transpired far exceeded our expectations. At the end of the four hours, we had…

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Trends for 2016: Compassionate Leveraging of Your Consumer’s Emotional Motivators

By Shawn Nason / January 28, 2016 /

This month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…

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2016 Trends: Millennials and Corporate Social Responsibility & Social Innovation

By Shawn Nason / January 21, 2016 /

This week we took a look into another 2016 projected customer experience trend of incorporating social responsibility into a business model, highlighted by Richard Shapiro’s article in Customer Think. This particular projected trend centers on the influence of Millennials – an 86 million strong demographic (in fact the largest the US has ever experienced and who…

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Trends for 2016: Wearable Tech – What Do You Do With The Data?

By Shawn Nason / January 12, 2016 /

Last week we discussed one of the customer experience trends highlighted by Richard Shapiro in his article “Customer Trends for 2016” in Customer Think magazine.  This week we are taking a look at a second projected trend from the article – Wearable Technology. Wearable technology, while often trendy and marketed for its aesthetic, is a…

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Taking Flight! The Nason Group – Meeting People Where They Are!

By Shawn Nason / January 7, 2016 /

Today in our formal press release, we introduced our organization to the business community at large.

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Trends for 2016: Meeting the Customer Where They Are – Customer Forums

By Shawn Nason / January 5, 2016 /

Happy New Year from the Nason Group! With each turn of a new year, many organizations begin to review or employ updated customer experience strategies for their clients. Regardless of the type of customer your organization serves, there are some interesting and engaging trends forecasted for 2016. In an article for Customer Think, author Richard…

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