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A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and all the things that human-obsessed mavericks care about.

The Power of YES! In Life, We all Need ‘Team Jimmy’

By Shawn Nason / July 12, 2017 /

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy!  The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…

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Getting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One

By Shawn Nason / June 28, 2017 /

“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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