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Tap Into Your Talent: The Power of Empathy!

By Shawn Nason / December 1, 2016 /

Recently my team and I met with a healthcare organization to discuss transformative change around their consumer experience practices. Their CEO handpicked the attendees – and they represented all aspects of the company. Each one, in their own unique and specific way, held responsibility for consumer and employee experience. It was this CEO’s hope that…

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Who Is The System Designed For? Consumerism: The Priority In Healthcare!

By Shawn Nason / November 16, 2016 /

What I Was Doing – The Story… Well, here I go again! I’m going to get on my pedestal and talk about how frustrating it is to hear about patients (consumers) having unacceptable experiences within our healthcare system. As many of you know, my life and career is focused on creating experiences and innovations that…

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Who The He** Are We Designing For? Healthcare: The Future Is Now!

By Shawn Nason / November 1, 2016 /

What I was doing… This past week I spent three days with 70+ future forward movers and shakers in Austin, Texas. Our group, Innovation Learning Network focused on becoming Architects of Better Futures & the Rites of Passage of the 21st Century: the Ten-Year Landscape with The Institute For The Future. Then we looked at Discussing Design Without Losing…

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What A Toilet, A Car, and A Mouse Can Teach You!

By Shawn Nason / October 26, 2016 /

This past week while reading a few blogs by some of my favorite thought leaders, I came across a blog post by Alan Ayers, The Injustice of Bad Customer Service. In this post, Alan talks about how all of us have been “wronged” by bad consumer experiences. We all love to talk about them, post them…

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Know Me! Surprise Me! Make It Easy For Me!

By Shawn Nason / October 4, 2016 /

Know Me! Surprise Me! Make It Easy For Me! Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are no negotiables as a leader within any organization…

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Design-Led Strategy: The New Strategy For Tomorrow!

By Shawn Nason / September 23, 2016 /

Are you listening to me?  Over the past ten years in my career I have had the privilege to meet with hundreds if not thousands of consumers from all walks of life. In this journey, I have focused primarily on well-being and what we could do to enhance one’s well-being. I have come to one conclusion,…

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