A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and everything disruptive.

The Power of Yes! – 3 Mindsets that Matter

By Shawn Nason / August 2, 2017 /

As we continue our journey discussing how critical leadership, mindset, and culture are to success in Consumer-Centered Innovation (CCI), I was reminded of how important mindset is across all aspect of our lives. Govindarajan and Srinivas (2013) discuss innovation challenges and the importance of mindset, which they define as a way to ‘think different, act…

Read More

The Journey To The Consumer: You Mean A Doctor (Provider) Is A Consumer?

By Shawn Nason / July 14, 2017 /

Well, hell yes, a DOCTOR is a consumer!  The Story… This week we started a 12-week journey with our partner in Philadelphia, Health Partners Plans. We are examining ways they can improve and cultivate stronger, better-connected provider relationships, specifically by changing how they and their subscribers perceive and value the provider relationship. We want to get…

Read More

The Power of YES! In Life, We all Need ‘Team Jimmy’

By Shawn Nason / July 12, 2017 /

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy!  The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…

Read More

And So It Begins…The Journey To The Consumer!

By Shawn Nason / March 22, 2017 /

The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…

Read More

Surprise, Surprise! – The Ability To SURPRISE Your Consumer!

By Shawn Nason / February 22, 2017 /

The Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…

Read More

VIDEO BLOG: “Run Forrest Run!” – Running Ahead Of Your Bullies

By Shawn Nason / February 1, 2017 /

What I Was Doing… We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!” When Forrest began to run, it was…

Read More

2016 Reflections From The Heart!

By Shawn Nason / December 22, 2016 /

2016 has been an extraordinary year for me – both professionally and personally. From reconnecting with old friends to stepping into one of the most rewarding experiences in my career – I have made new friends, been challenged by old ones, and found myself inspired by the world around me. I Learned! I Rejoiced! I Gave!…

Read More

Tap Into Your Talent: The Power of Empathy!

By Shawn Nason / December 1, 2016 /

Recently my team and I met with a healthcare organization to discuss transformative change around their consumer experience practices. Their CEO handpicked the attendees – and they represented all aspects of the company. Each one, in their own unique and specific way, held responsibility for consumer and employee experience. It was this CEO’s hope that…

Read More