Blog

A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and all the things that human-obsessed mavericks care about.

The Harvest Is Ready – Are You? Harvest Summit 2016: My Top 10 Takeaways!

By Shawn Nason / November 9, 2016 /

What I Was Doing – The Story… This past Friday I attended the inaugural Harvest Summit. Over and over again during the event, a verse from the Bible, Luke 2:10, kept coming to mind: “The harvest is great, but the workers are few…” Now, I am not trying to be over spiritual here – so please stay…

Read More

Who The He** Are We Designing For? Healthcare: The Future Is Now!

By Shawn Nason / November 1, 2016 /

What I was doing… This past week I spent three days with 70+ future forward movers and shakers in Austin, Texas. Our group, Innovation Learning Network focused on becoming Architects of Better Futures & the Rites of Passage of the 21st Century: the Ten-Year Landscape with The Institute For The Future. Then we looked at Discussing Design Without Losing…

Read More

What A Toilet, A Car, and A Mouse Can Teach You!

By Shawn Nason / October 26, 2016 /

This past week while reading a few blogs by some of my favorite thought leaders, I came across a blog post by Alan Ayers, The Injustice of Bad Customer Service. In this post, Alan talks about how all of us have been “wronged” by bad consumer experiences. We all love to talk about them, post them…

Read More

Know Me! Surprise Me! Make It Easy For Me!

By Shawn Nason / October 4, 2016 /

Know Me! Surprise Me! Make It Easy For Me! Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are no negotiables as a leader within any organization…

Read More

Design-Led Strategy: The New Strategy For Tomorrow!

By Shawn Nason / September 23, 2016 /

Are you listening to me?  Over the past ten years in my career I have had the privilege to meet with hundreds if not thousands of consumers from all walks of life. In this journey, I have focused primarily on well-being and what we could do to enhance one’s well-being. I have come to one conclusion,…

Read More

Trends for 2016: Compassionate Leveraging of Your Consumer’s Emotional Motivators

By Shawn Nason / January 28, 2016 /

This month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…

Read More

Taking Flight! The Nason Group – Meeting People Where They Are!

By Shawn Nason / January 7, 2016 /

Today in our formal press release, we introduced our organization to the business community at large.

Read More

The Power of YES in Innovation!

By Shawn Nason / December 8, 2015 /

UPDATE: If you are interested in our new upcoming book on “The Power of YES in Innovation!” Click Here. Also here is a link to our new blog, “The Power of Yes in 2017” Over the past few days, I have taken the time to reflect on my own life and the journey of our…

Read More

Think we can help you? You're right.